Stop Doing and Start Doing Marketing Tips for 2014
Many marketers do their best at trying to come up with new marketing ideas for the New Year. We thought we would come up with a list of things to change…or absolutely NOT do for 2014. A sort of- Learn From Your Mistakes List- we hope it helps!
- Snapchat is not showing analytics or results as a useful marketing tool. So let’s stop trying to make it something. Yes, it’s popular right now, but as marketers, it is wasting time…trying to figure out how to market to the 18-29 year olds using the app. Yes, they are highly active but only a couple of brands have been successful. Let’s take a look at the bigger picture. Snapchat is an untested platform and it has no tools to determine a measurement and the demographic is limited. So, let’s leave it alone until they can come up with a marketing plan. Wasting time on something that’s hot for a minute…ultimately wastes money.
- Where Oh Where Does My Audience Live? Learn where they live and you should live there too. It takes time and money to build a community so trying to build where no one is listening is a waste. Building a new community should deb secondary to working on the relationships of your current audience. Focus your efforts. This means in terms of demographics, branding and culture.
- Traditional Campaigns vs Social Channels. Think about how much effort it takes to place an ad. How much money, effort, time and you just hope that your television ad isn’t DVR’d past it or just flipping the page. Well, this year, spend some more effort in your social campaign. You can coordinate that with traditional ads but put a little more effort into it. Or be a rockstar and put more effort online and less in traditional forms. Again, know your audience. Great copy, visuals, exclusive videos and content can create a dynamic social presence.
- Move Quicker. Top Notch Marketers are fast paced and they’re not taking things nonchalantly. There’s no reason why you can’t fit a tweet in before a meeting or check in on Foursquare to mention your client. Multi-tasking is part of the creative process. Think about it.
While many marketing companies are thinking about resolutions of what could happen, we hope you take steps to make it happen! Learn from the past and move on! Go for it…make 2014 great!